An interesting marketing strategy…..

So, here’s today’s scenario:

You’re a wedding and function DJ, who has a nifty sideline in bouncy castle hire. When you’re building your website, it’s important that you create something which shows you as professional, approachable and probably child-friendly. Right?

So…how are you going to achieve this?
Perhaps some nice pictures of you performing? A crowd of happy toddlers on the bouncy castle? Some happy people on the dancefloor?

…………………..Or do you just knock up a crappy animated gif of yourself pelvic-thrusting?

surely not the latter?

Another website design courtesy of Stevie Wonder

Ever wondered about wedding champagne flutes?

Me too.

Well, wonder no more courtesy of this beautifully executed site:

wedding champagne flutes

Keyword Density – How much is TOO much?

I happened upon a rather interesting website the other day…There are many differing schools-of-thought on the topic of keyword density:

It is widely accepted that for a website to be considered well-optimised, there must be an occurence of keywords that are relevant to the topic of the website. It stands to reason that a site about shoes will probably have some text containing the word “shoes”. Perhaps there will be variants on this, such as “pumps”, “trainers”, “brogues” or “stilletos”.

Fortunately, the clever people at Google apply something called “latent semantic indexing” which applies similar principles to a thesaurus when they are indexing websites. The more Google’s algorithms evolve, the more wise they get to people trying to scam their way into a high search result by cramming as many keywords into some text as they can.

For this very reason, most sensible copywriters will try to make their on-site text as natural as possible. Whilst they will of course try to put necessary keywords in, the text needs to appear natural and to be readable by actual human-beings as well as Google’s spiders.

Every now and again though (if you’re looking in the right places) you may find something like this:

keywordkeywordkeywordkeyword

Being the helpful citizen that I am, I made a comment under the name “Getting Out Of Debt” as I was concerned that they hadn’t got quite enough keywords in there!

A dramatic S.E.O. fail

Been a bit quiet of late…
Feeling compelled to share a great link exchange request email that a colleague of mine got for his attention as webmaster:

“Dear Webmaster/Site owner,

While browsing for “Keyword” I have come across your website.
I found its content relevant to our website (http://www.I’velefttheURLoutbecauseI’mnotTHATcruel.com). As per Google’s algorithm outbound link on relevant web page is crucial in determining websites Page Rank and search engine ranking. Could you please do me a favor by posting our details in your websites “LINK/Resource” page at
http://www.lefttheURLoutagain.com
Looking forward to positive reply/action from you!!

Thanks in advance!

Best Regards,

“Link Builder”

All I can say to this is a hearty WELL DONE to Mr Link Builder if that is his real name. You were browsing for “keyword” you say?

Are you sure you didn’t just forget to change your email template?

I’m not so confident that you will get much positive reply/action I’m afraid. At least you gave me a chuckle and for that I thank you.
……..